Multilanguage SEO Optimization
November 16, 2011 in Multilanguage SEO Optimization
What is SEO optimization? While searching the Internet through search engines like Google, Yahoo or Bing, we type the wanted term in the field for the research and then the search engine lists the results of the research. To optimize a page for search engines means to take certain steps in order to “push” determined pages to the top of the results of research according to certain keywords.
In principle, it means nothing for a web page to appear on the third or the fourth page of Google search (we will not mention further positions) but if it appears on the first page and, even better, at the very top of the results, the page will have more visitors. The meaning of the word SEO is an abbreviation of the term “search engine optimization” and it refers to the optimization for search engines.
When it come to the importance of a good page optimization for search engines, today it is almost indispensable to have a well optimized page, and for top results in SEO optimization what is indispensable is passion and good knowledge of Internet search engines. The one who really loves SEO and knows the principle of the optimization has good chances for some serious results.
However, if somebody who works with page optimization offers you and promises to ensure you the top position in Google search within a month and if they claim that there is no word or term for which they cannot ensure the top position in search engines, they are just talking nonsense and being arrogant. This is probably about inexperience, misunderstanding of what SEO is about, beginner enthusiasm or a chance to quickly profit on the basis of stories that don’t hold water.
Anyone who knows how Google punishes for “spam” will first think before putting any link on any of the pages. It happened that a page crashed on Google search engine because of a double content so the owner now always checks every text before publishing it, no matter he knows the text is original.
Bad techniques can also be used to improve the position of your web page in Google, Yahoo or other engines. SEO can be optimized properly, step by step, and then wait several months to gain the wanted results but one thing is for sure and that is that only a thorough work on the SEO optimization gives safe and long lasting results. In the end, through a couple of months only those pages which have been properly optimized will last and be visible. Therefore, it is extremely important that a person or a company to whom you have entrusted the optimization of your page has high quality references that they can show in any moment in order to see the results of the previous projects and to make sure that a real team is optimizing your pages.
As for those popular keywords that are too strong, in demand and for which ten thousands of kuna are invested in the SEO optimization per month, an individual has nothing to look for without further investing because if on the first page of Google for certain keywords you can only find pages of big brands like T-Mobile or Microsoft, it is better to find a special term which has a weak competition. Otherwise, get ready for a truly great investment.
For a good SEO optimization and good positioning in search engines continuity is extremely important. If you asked any of the famous world musicians for a reason why they practice every day, they would tell you that if they skipped only one day, they would notice the day after that they got worse and if they skipped two days critics would notice the same thing and if the skipped three days, their audience would notice a decrease in quality.
The same applies when it comes to optimizing pages for search engines. It is not only a question of days, except for very competitive issues, but as some kind of average you could say the following: if you don’t work for a month on the SEO optimization, you will definitely notice a decrease in page views from Google but if it’s two months, your competition will notice that you have fallen a couple of places lower and if it’s three months, the decrease will for sure be visible to everyone on the Internet and it is very likely that you will no longer be on the first page of Google search. Continuity is important for everything and the SEO optimization is not an exception.
If taken into consideration that Google has recently pushed the traditional criteria for ranking and SEO tactics, more space is open to social networks and so more and more SEO experts appear with a serious social engagement.
When it comes to page optimization through social networks, Facebook and Twitter are leaders with the highest views and they most often use it as a little help which comes in handy. These two social networks have most users, they are the most popular, have a huge focus and of course a lot of money in the world of social networking. With regard to the number of visitors or referrals in Google Analytics or which strategy is the best for page optimization, where to have a commercial or put a link to the page which is optimized, the conclusion is the following: page optimization is the most useful if you promote on Facebook which is according to the number of views followed by: StambleUpon, YouTube, Twitter, Reddit, Digg and MySpace in the end.
Everyone wants to reach the first page of Google search, which is also one of the main goals of the SEO optimization. Day after day, this goal becomes more important and more and more sites on the Internet compete for a high rating on Google. The latest research shows that an increasing number of people who search with Google does not go further than first page of search results from which it can be concluded that it’s important to be among the first ten, on the first page of this biggest search engine.